Publisher's Synopsis
Reflects the changes in information technology that have taken place in marketing research in the late-20th/early-21st century, and which will continue to shape the future of marketing research.
Exploring Marketing Research
8th Edition
Hardback (21 Mar 2002)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780324181487 |
| Publisher: | South-Western |
| Imprint: | South-Western |
| Pub date: | 21 Mar 2002 |
| Edition: | 8th Edition |
| DEWEY: | 658.83 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 744 |
| Weight: | 1792g |
| Height: | 273mm |
| Width: | 216mm |
| Spine width: | 29mm |
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