Publisher's Synopsis
Having an understanding of basic economic theories is essential to success in the increasingly competitive fashion business, so Fashion Economics presents the fundamentals in the context of their direct application to the textile and apparel industries. Students will learn about economic indicators, mergers and acquisitions, supply and demand, and other economic theories to gain a better perspective on the mutual impact of the fashion industry and the world economy. Placing the theoretical content in the real world are five major fashion business case studies, articles from business periodicals, and statistical information on the U.S. apparel and footwear industries from the AAFA annual report. Charts and graphs throughout the book to help students visually understand economic concepts, and end-of-chapter pedagogy and a comprehensive glossary help them retain and process what they have learned. Features -- Real-world examples that display the growth and decline of major businesses. -- End-of-chapter study questions, key terms, and Internet activities. -- Articles from business periodicals that relate to the content of each chapter. -- Instructor's Guide provides suggestions for planning the course and using the text in the classroom -- PowerPoint® Presentation provides outlines and ideas for lectures; compatible with PC and Mac platforms
