Publisher's Synopsis
"Fashion Forward, Third Edition demystifies the ever-changing career of fashion forecasting. It provides an overview of fashion forecasting theories and concepts, then gives a step-by-step guide to creating and presenting a forecast. The events of the 21st century have turned fashion on its head, forcing the industry to adapt to global pandemics, protests, and shifts in political power, and this book teaches readers to think critically about how the impacts of these events affect fashion trends. Different fashion consumers have different needs, and Fashion Forward considers a diverse range of consumers so readers can predict and satisfy their fashion needs. Examples and interviews from the industry professionals who inspire, create, manufacture, and market fashion help readers to start spotting and communicating tomorrow's trends today"--.
