Publisher's Synopsis
"Real world," practical industry case studies in each chapter, including the Sydney 2000 Olympics, written by organizing members of festival and event committees. A chapter on event staging and logistics presenting material not usually located in event management books. Discussion of the interrelationship of leadership, motivation and the success of an event. Outline of the importance of marketing and promotion on an event lifecycle. Discussion of risk management and the legal framework of events. Coverage of control mechanisms in event management.
