Publisher's Synopsis
This book is a major new introductory survey of financial accounting, management accounting and financial management for non-specialist students, mainly business courses at both the undergraduate and postgraduate level. This book covers all the major topic areas the market would expect at this level. It does not patronise but instead allows the reader to develop their knowledge of the subject from the basis of their own experience. The text is replete with examples drawn from real cases, both from the UK and internationally, designed to engage the reader's interest in a vital and dynamic way. Accounting and finance are core subjects in the business curriculum.;They are also the most challenging to master and to teach at the entry level. This book is designed to overcome these problems, first by teaching the subject in the simplest way possible and second, by engaging the reader in an active learning dialogue between the concepts needed to understand the subject and the practical examples that highlight issues. The material is designed to appeal to the 'first time reader'. It recognises that the reader is either studying or engaged in business and is likely to have less interest in the academic debates that surround the subject than an approach which contextualises the subject within the problems of running a business.;A wide range of examples is chosen with relevance to the experience of the target audience. For the teacher this book offers concrete benefits: first, it adopts the structure favoured in most syllabus designs, second, it offers a wealth of activities and assessment materials and third, it is supported by a web-site with materials designed to aid the tutor.
