Publisher's Synopsis
'Ford Tough' tells the inspiring story of Bill Ford, scion of one of America's most celebrated business dynasties, and his heroic battle to revive and reshape Ford Motor Company. The 100+-year-old company that virtually invented the auto industry was close to losing its footing. The product of author David Magee's unequalled behind-the-scenes access, both to the dynamic young CEO and to the inner workings of the company, 'Ford Tough' also offers a richly detailed portrait of the first Ford to take charge of the company since 1979. A self-professed environmentalist, Ford cares deeply about his employees and possesses a deep sense of personal and corporate responsibility -- characteristics that have played a crucial role in the company's turnaround.
