Publisher's Synopsis
Global Business Today is the proven choice for any international business course. It brings together the insights of now a team of practitioners, scholars, and award-winning instructors to present a contemporary and realistic perspective of this multi-faceted field. For the 9th edition, G. Tomas M. Hult from Michigan State University has joined Charles Hill to deliver a program that is:
Current-it is comprehensive and up-to-date.
Application Rich-it goes beyond an uncritical presentation and shallow explanation of the body of knowledge.
Relevant-it focuses on managerial implications.
Integrated-its tight flow between chapters is fully integrated with proven adaptive technology.
Global Business Today-The market-leading program of international business.
