Publisher's Synopsis
Global Enterprise – Theory and Practice is a multi-authored textbook on international business providing an alternative to the standard, bland, encyclopedic international business textbooks on the market today. The emphasis here is on teaching students usable skills and knowledge in the context of real-world scenarios. The collaborating authors reflect recognized expertise in their respective aspects of international business and are themselves diverse and international.
This publication is organized into two major sections: Theory/Macro and Practice/Micro. Each chapter includes unique elements such as contemporary business case studies as well as classroom exercises. It covers contemporary topics including the economic contraction of the pandemic years of 2020/2021, critical environmental issues, supply chain disruption, and the interconnectedness of the world's value chain. The nuts and bolts of import and export are explained: trade theory, tariffs, export finance, currency exchange, cross-cultural management, and global internet marketing.
Technology innovations are covered such as blockchain to secure trans-border transactions, big data, worldwide branding and maximizing the value of the corporate platform. Pervading this treatment are the concepts of business ethics and corporate responsibility.
PowerPoint slides, test banks, knowledge check questions and a key terms glossary for each chapter are included.
