Publisher's Synopsis
For courses in International Marketing and Global Marketing.
This is the leading MBA text in international marketing-with comprehensive cases.
Global Marketing Management
Eighth edition
Paperback (20 Jun 2013)
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Book information
| ISBN: | 9780273768685 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 20 Jun 2013 |
| Edition: | Eighth edition |
| DEWEY: | 658.84 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 479 |
| Weight: | 868g |
| Height: | 254mm |
| Width: | 206mm |
| Spine width: | 23mm |
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