Publisher's Synopsis
Fast track route to understanding the organizational, economic andmanagerial pressures and constraints in managing global activities
Covers the key areas of strategic, marketing and financialpriorities and demands and the need for corporate social, culturaland operational awareness and responsibility
Examples and lessons from some of the world's most successfulbusinesses, including ABB, Nissan and Mattel Inc, and ideas fromthe world's smartest thinkers, including Gary Hamel, Peter Drucker,Naomi Klein, Sumantra Ghoshal and Chris Bartlett
Includes a glossary of key concepts and a comprehensiveresources guide
