Publisher's Synopsis
Presented in five languages–English, French, German, Italian, and Spanish–this unique reference book is a reflection of the increasingly international nature of visual communication design. Illustrated with examples from around the globe, the book is a compilation of more than 200 of the profession’s most common terms, culled from a broad range of categories: design history, printing and paper, typography, digital technology, and general design practice. All of which makes this volume an essential reference for students, practitioners, clients – indeed, anybody interested in the global scope of today’s visual communication design. As more and more designers become interested in design as an international business and art form, this book offers the language of graphic design for designers worldwide.
