Hardback (30 Nov 2009)
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The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing practices. Through offering more than 25 insightful articles by international experts, this reference is a critical resource for advertisers, researchers, and academicians.
| ISBN: | 9781605660745 |
| Publisher: | IGI Global |
| Imprint: | IGI Global |
| Pub date: | 30 Nov 2009 |
| DEWEY: | 658.872 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 548 |
| Weight: | 1950g |
| Height: | 284mm |
| Width: | 218mm |
| Spine width: | 41mm |
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Paperback
Published 18 Jun 2020
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