Publisher's Synopsis
Co-published with the Association for Healthcare Philanthropy. Foreword by William C. McGinly, President, Chief Executive Officer, Association for Healthcare Philanthropy: Accessing capital through the traditional sources of revenue, debt, and the sale of assets is challenging in the current economic climate. Philanthropy has emerged as a vital revenue source. Betsy Chapin Taylor shares the strategies she has cultivated throughout her successful career in healthcare philanthropy. She emphasizes the role of executives in philanthropy efforts and provides tips for involving physicians. A chapter on "the ask" will ease the anxiety involved in soliciting donations and overcoming objections.
