Publisher's Synopsis
Facharbeit (Schule) aus dem Jahr 2010 im Fachbereich BWL - Unternehmensforschung, Operations Research, Note: 1,3, Sprache: Deutsch, Abstract: When you ask people in the street what they associate with the term "Ford", the majority will immediately say that it is a famous car brand. Nearly everybody has already heard about "Ford" in many different contexts. We all know the "Ford Mustang"- probably today's most established Ford product - or the "Model T", the first mass-produced car of all times and the most sold car at the beginning of the history of the world's automobile industry. However, even for successful automakers times are not always glorious. At the moment the international car industry is seriously suffering from the worldwide economic crisis triggered by the collapse of the US banking system in 2009. Car companies are desperately searching for solutions to overcome the depression. It is highly interesting to see how Ford - in comparison to other leading carmakers - is reacting to the problem. In the following research paper I will elaborate a detailed discussion of Ford's personal background and career, including the development of his own car company. Additionally, I will illustrate the effects of the current economic recession on the automotive sector and show - by comparing it to General Motors - how Ford Motor Company is fighting for survival.
