4th Edition
Hardback (08 Apr 2005)
Not available for sale
Includes delivery to the United States
Out of stock
This is a comprehensive core marketing text specifically geared for the two- and four-year hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory.
| ISBN: | 9780471708643 |
| Publisher: | Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 08 Apr 2005 |
| Edition: | 4th Edition |
| DEWEY: | 647.0688 |
| DEWEY edition: | 22 |
| Language: | English |
| Weight: | 1857g |
| Height: | 285mm |
| Width: | 224mm |
| Spine width: | 38mm |
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