Publisher's Synopsis
In this text, Malcolm McDonald sets a challenge for readers to test their own understanding with a series of exercises and looks at the problems of marketing planning, the common obstacles and advises on how to overcome them.
How Come Your Marketing Plans Aren't Working? The Essential Guide to Marketing Planning
Paperback (03 Apr 2002)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780749437268 |
| Publisher: | Kogan Page |
| Imprint: | KoganPage |
| Pub date: | 03 Apr 2002 |
| DEWEY: | 658.802 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 198 |
| Weight: | 380g |
| Height: | 234mm |
| Width: | 156mm |
| Spine width: | 13mm |
