Publisher's Synopsis
With over 40 years experience in the advertising industry, Doug Alligood represents one of the very first African-American advertising executives to work at a major international firm in the days of the "Mad Men". "How High Can The Black Swan Fly" follows his journey from St. Louis, MO. to New York, and his 30 plus year career with BBDO, culminating in his role as an Executive Vice President. The book is a frank and uplifting look beyond the common conceptions of race relations in this field, offering instead real-life stories and insights that both magnify and contextualize the realities of constriction and opportunity that one black executive faced in the 1960's, 70's, 80's, 90's and 00's.
