Paperback (26 Apr 2012)
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Building a relationship with a corporate sponsor is one of the most important things an organization needs to do in order to achieve its mission. Sponsors can not only provide a source of income, but also increased brand awareness. However, marketing guru Simon Tam argues that the relationship can be so much more.
| ISBN: | 9780615617817 |
| Publisher: | S.n.] |
| Imprint: | S.n.] |
| Pub date: | 26 Apr 2012 |
| DEWEY: | 658.15224 |
| DEWEY edition: | 23 |
| Number of pages: | 72 |
| Weight: | 118g |
| Height: | 229mm |
| Width: | 152mm |
| Spine width: | 4mm |
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