Publisher's Synopsis
Proper planning and effective management of your trade show presence are the keys to trade shows uccess for every business. Loaded with real-lifeexamples and brimming with practical guidance on how top Ian and execute a trade show marketing effort, How to Get the Most Out of Trade Shows includes expert advice on:
- Selecting the right trade shows to attend
- Setting show objectives
- Designing effective booth displays
- Attracting prospects to your booth
- SelIing on the floor
- Following upon leads