How to Plan and Execute Strategy

How to Plan and Execute Strategy

Paperback (13 Dec 2013)

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Publisher's Synopsis

Strengthen your competitive advantage with a flawless corporate strategy

How to Plan and Execute Strategy provides you with 24 practical steps for creating, implementing, and managing market-defining, growth-driving strategies. Encompassing every stage of the strategic process, this tactic-filled handbook shares exactly what you need to know in order to:

  • Define your businesses
  • Know your market
  • Understand your opportunities and threats
  • Set feasible goals and objectives
  • Create the strategies to achieve your objectives
  • Identify and set priorities
  • Write your business plan
  • Get the right people
  • Communicate the strategy and obtain commitment
  • Integrate across functions
  • Execute with discipline
  • Monitor results, evaluate, and react

    Every successful company has benefited from an excellent corporate strategy. With the proven techniques in this portable, hands-on guide, your business will reap the same rewards. How to Plan and Execute Strategy shows how to get a leg up on your competition and sustain your lead for the long run.

  • Book information

    ISBN: 9780071824545
    Publisher: McGraw Hill LLC
    Imprint: McGraw-Hill Companies
    Pub date:
    DEWEY: 658.4012
    Language: English
    Number of pages: 128
    Weight: 136g
    Height: 203mm
    Width: 127mm
    Spine width: 7mm