Publisher's Synopsis
What every design professional needs to know to thrive in today´s tough marketplace
Many difficult challenges confront today´s interior design professional. To compete successfully in the marketplace of the nineties, designers need a sophisticated business strategy, legal knowledge, and the ability to deal with clients, vendors, and other design professionals. How to Prosper as an Interior Designer provides that guidance in a unique, practical book.
Written by Robert L. Alderman, Esq., the author of the classic How to Make More Money at Interior Design, it provides practical advice and step-by-step guidance on the crucial financial and legal aspects of running a successful design practice. Real-life case studies explore dozens of design challenges that provide valuable insights into:
- Managing relationships with clients and vendors
- Preparing proposals, contracts, and letters of agreement
- Setting fees and charging clients
- Financial management
- Budgeting projects
- And much more
It has been fifteen years since Robert L. Alderman, Esq., wrote his classic, How to Make More Money at Interior Design the book that helped a generation of designers to manage successful practices. Since then, the profession has been subjected to momentous changes. Designers have persevered through the boom and bust of the eighties, the upsurge of the nineties, the emergence of "mega firms," and greater specialization within the field. Robert Alderman´s new book, How to Prosper as an Interior Designer, provides detailed guidance for all designers seeking to succeed in today´s competitive environment. It will help educate newcomers, reassure seasoned professionals, and equip a tough new breed of designer-entrepreneurs to thrive under any market conditions.
Drawing upon his legal and financial experience as an attorney and financial adviser in the interior design field, Robert Alderman offers advice on many crucial legal and business issues to those who operate commercial or residential practices. He helps design professionals make informed decisions about proposals and contracts, letters of agreement, charging clients, budgeting, financial management, working with architects and contractors, legal liability, purchases and deliveries, and more.
Employing similar techniques from his previous bestseller, Mr. Alderman uses real-life case studies to show designers how to cope with their daily problems of cost overruns, contract disputes, fraudulent contractors, and difficult clients. These practical case studies show firsthand how other designers react when a crisis occurs an invaluable source of learning by example.
