Publisher's Synopsis
Solid, theoretical foundations to managing the newest class of assets: Intellectual Capital
In enterprise, the future belongs to those who are most adept at leveraging intangible, intellectual capital assets as the new means of economic production in the new economy. Intellectual Capital in Enterprise Success brings this new knowledge to the forefront to help you harness and deploy your company´s intellectual assets.
Praise for Intellectual Capital in Enterprise Success: Strategy Revisited
"Moore and Craig provide fresh insights and practical ideas that will help anyone who manages intellectual assets. It´s become all too easy to miss the strategic and ethical implications of licensing programs and focus on short-term goals. Those who read this book will be a step ahead of their competitors in driving successful and appropriate intellectual asset management practices."
Mark Chandler, Senior Vice President, General Counsel, and Secretary, Cisco Systems, Inc.
"With intellectual capital increasingly driving the growth, and indeed stimulating the creation of dynamic new companies, there is a need for a volume that highlights its critical relationship with corporate strategy. The wide experience of these authors in the business, legal, and academic worlds makes them exceptionally well qualified to draw together this stimulating analysis of the key issues."
Bob Boad, Head of Trade Marks, BP plc
"Without doubt, Lindsay Moore and Lesley Craig have established themselves as thought leaders in the world of intellectual capital management. This new book will prove indispensable to anyone interested in learning more about what is clearly one of the key business drivers of the twenty-first century."
Joff Wild, Editor, IAM magazine
"The explanations and suggested actions in this book will be understood by IP practitioners worldwide. This book goes beyond patent enforcement into the many strategies used in advanced intellectual asset management."
Kenny Masaki, Shobayashi International Patent & Trademark Office, and former EVP, Discovision Associates
"This book contains some important and revolutionary ideas that are remaking the world of finance and the traditional divisions between tangible and intangible assets."
Steve B. Warnecke, COO/CFO, The Children´s Hospital Foundation, and former CFO, Frontier Airlines, and SVP Strategic Planning, Western Union
