Publisher's Synopsis
Companies are increasingly looking to their intellectual property as a profit center. This book is designed to simplify the process of attaching a dollar amount to intangible assets be it for licensing, mergers and acquisitions, loan collateral, or investment purposes. The 2009 Cumulative Supplements provides practical tools for evaluating the investment aspects of licensing and joint venture decisions. Also, it discusses the legal, tax, and accounting practices and procedures related to such arrangements. Accountants, business appraisers and executives, valuation/trademark specialists, and licensing executives will benefit from this book.
