Publisher's Synopsis
Now in a revised Third Edition, Intellectual Property: Licensing and Joint Venture Profit Strategies provides the most up–to–date tools for evaluating the investment aspects of licensing and joint venture decisions. Through a hands–on approach that incorporates easy–to–use checklists and procedures to assist readers in assessing licensing and joint venture arrangements, this practical book discusses the legal, tax, and accounting practices and actions related to such arrangements.
Intellectual Property: Licensing and Joint Venture Profit Strategies, Third Edition includes:
- Real–life examples from all key industries that provide benchmarks for licensing transactions
- Expert coverage by two industry leaders who offer broad experience and tested analyticaltechniques
Intellectual Property: Licensing and Joint Venture Profit Strategies, Third Edition is an essential volume for licensing executives, research and development executives, trademark attorneys, accountants, business appraisers, and valuation and trademark specialists.
