Publisher's Synopsis
The Internet is providing great benefits for business communication. The Internet is the easiest way for a business to connect with customers and clients. The business organization is using high-speed internet to speed up the production. Using the Internet to build your brand, connect with consumers and drive traffic is a critical component of any business marketing strategy. In this comprehensive workbook, the author examines the R.O.A.D. to successfully driving traffic to your business:
R: What RESULTS do you desire from your social media participation?
O. What makes you ORIGINAL - why should consumers choose you?
A: Who is your AUDIENCE - identify your ideal target prospect.
D: What DIRECTION do you want prospects?
The author explains the different options from email marketing to social media participation and helps the reader determine the best course of action according to their desired outcomes and target customer.
