Publisher's Synopsis
This new edition of the text has been reorganized for greater clarity, and contains new chapters and updated data and statistics. An overview of the hospitality industry, covering all aspects of management, is provided. There are new chapters devoted to travel and tourism, advanced technology and franchising. The new organizational structure makes it easier for the instructor to teach students about the industry in terms of its major segments. Topics covered include the restaurant business, institutional food service, automating operations and services in hotels, tourism generators, marketing in the hospitality industry, and much more.
