Publisher's Synopsis
Rave Reviews from Students and Instructors on this Classic Introduction to the Hospitality Industry From Instructors "The industry practice notes bring a contemporary focus to the text, and case studies are thought–provoking and will provide an excellent basis for classroom discussion." Patricia R. Agnew, Johnson & Wales University "I find the text a valuable source of information for our introductory course." James D. Bennett, Indiana University–Purdue University, Indianapolis " very clear, down–to–earth style , easy to understand, and very well written." John W. Dunn, Santa Barbara City College "The new edition enables the students to take a concept or fact and tie it to the real world." Paul J. Meyer, Northwestern Business College From Students "The authors’ writing style is easy to follow and held my interest for pages at a time." Larry Slade, Colorado State University "Concepts were clearly explained and ‘real world’ examples supported the theories." Saskia Villamil, Northern Virginia Community College Reflecting rapidly changing industry trends, Introduction to the Hospitality Industry, Fourth Edition consolidates all aspects of foodservice, lodging, and tourism operations into an up–to–date, comprehensive overview of the hospitality industry. This fully revised edition presents topics covered in introductory hospitality programs from sales, service, and marketing to career planning and business opportunities.
