Publisher's Synopsis
Fast track route to mastering the skills needed for evaluatingreturn on investment
Covers the key areas of return on investment, from cost benefitanalysis and risk analysis to accounting techniques and thebalanced scorecard
Examples and lessons from some of the world's most successfulbusinesses, including oil and telecommunications giants, and ideasfrom the smartest thinkers, including Mack Hanan and WarrenBuffet
Includes a glossary of key concepts and a comprehensiveresources guide
