Irresistible!

Irresistible! Markets, Models, and Meta-Value in Consumer Electronics

Hardback (05 Jan 2006)

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Publisher's Synopsis

The consumer electronics industry is entering an era of rapid growth. This book previews the industry's future - from online gaming to telehealthcare, and beyond. It offers guidance on many things, from technology platforms to user interface design, branding to channel strategies.

Book information

ISBN: 9780131987586
Publisher: Pearson Education
Imprint: IBM Press
Pub date:
DEWEY: 338.4762138
DEWEY edition: 22
Language: English
Number of pages: 239
Weight: 549g
Height: 236mm
Width: 157mm
Spine width: 24mm