Publisher's Synopsis
Cuteness is an area where culture and biology get tangled up. Why was cute the aesthetic best able to ride the waves of globalisation, from Edwardian childrens literature to Disney to Hello Kitty and the general explosion of kawaii branded goods? Dale argues that cultural cross-fertilisation in a competitive market drove designers to home in on some of the most powerful psychological triggers we have - the ones that elicit our care and protection.
