Magnetic Selling

Magnetic Selling Develop the Charm and Charisma That Attract Customers and Maximize Sales

Paperback (01 Dec 2005)

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Publisher's Synopsis

This business advice book identifies 25 principles of attraction and 16 prospect repellants to consider when approaching any customer. The author recommends tapping into the prospect's greed, pride, guilt, and fear to pressure the sale, and suggests strategies for making follow-up calls, overcoming customer objections, and closing the sale. Annotat

Book information

ISBN: 9780814472811
Publisher: McGraw-Hill Education
Imprint: Amacom
Pub date:
DEWEY: 658.82
DEWEY edition: 22
Language: English
Number of pages: 256
Weight: 382g
Height: 229mm
Width: 152mm
Spine width: 19mm