Publisher's Synopsis
Customers constantly rethink their choices based on a rapidly expanding information universe. To respond, corporations must learn to continuously provide value in a customer-intimate way, which requires ever faster decision making. Rapid decision making depends upon continuous learning about customer needs given advances in technology and insights into economic prospects. As major opportunities become commercialized to deliver innovative goods and services, new ecosystems of businesses quickly spring up around them, giving rise to more opportunities and more decisions. So it is especially timely that this ebook re-examines how to make decisions in dynamic ecosystems, given that much innovation now occurs outside the company and is unmanageable by traditional methods. Six chapters in this ebook offer solutions.
