Making Sense of Strategy

Making Sense of Strategy

Paperback (01 Apr 2001)

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Publisher's Synopsis

A clear, concise and innovative guide to corporate strategy by a world leader in strategic thinking. This guide argues that business strategy is an ongoing process that should involve "strategic conversation". The author tackles these areas: defining purpose; clarifying organizational character; defining a business recipe and agreeing on priorities and more.

Book information

ISBN: 9781868723539
Publisher: Zebra Press
Imprint: Zebra Press
Pub date:
Language: English
Number of pages: 64
Weight: 187g
Height: 192mm
Width: 160mm