Publisher's Synopsis
Offers a practical and accessible introduction to management and provides a comprehensive guide to the management tools used in managing people and other resources. Part 1 includes a series of chapters on management applications and concepts, starting with basic issues such as 'What is a business?' and 'What is management?' continuing through management of quality, materials and new product development and concluding with examples of successful companies who provide good models of management. Part 2 starts with chapters on human resource management, and communication, and goes on to provide some tools and techniques, such as critical path networks, discounted cash flow, inventory control, concluding with a new chapter on the management of SMEs.
