Management of Electronic and Digital Media, International Edition

Management of Electronic and Digital Media, International Edition

5th edition

Paperback (31 Jan 2012)

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Publisher's Synopsis

MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5E, International Edition provides the most accurate and current information on the management techniques used in the electronic and digital media industry. Written clearly and concisely, this text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries.

Book information

ISBN: 9781111836856
Publisher: Cengage Learning
Imprint: Wadsworth
Pub date:
Edition: 5th edition
Language: English
Number of pages: 336
Weight: 492g
Height: 187mm
Width: 231mm
Spine width: 13mm