Publisher's Synopsis
Managing International Business is unique in offering an academic textbook that is accessible to students and professionals in all corners of the world. It is a comprehensive guide to the chaotic, confusing and downright exciting world of doing business around the globe. Based on the author's years of experience and academic training, the book provides a refreshing new perspective on the challenges facing the manager of the future. It will appeal to all those who deal with the opportunities tossed into their laps by a restless world of innovation and commerce. If international business is a journey into the unknown then this book provides the map. It has a number of unique features:
- A common-sense perspective that puts academic theory into the real world of business
- Original case studies from around the world
- Myth busting articles to correct misconceptions
- Research project suggestions
- Multiple choice questions to check progress
- Teaching materials available on request
This book is as much at home on the desk of a student as it is on the bedside table of a seasoned professional. It will immediately prove itself to be an invaluable resource.
Teaching materials are freely available on request for students, tutors and professionals and via this link: https: //1drv.ms/f/s!AmPkcAb3h0tsgb5BKShl6iCn6Y8o-A?e=xcUHOP
