Hardback (02 Jan 1984)
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Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers the management as well as the techniques of public relations, emphasising decision-making and evaluation.
| ISBN: | 9780030583377 |
| Publisher: | Harcourt Brace Jovanovich College |
| Imprint: | Harcourt Brace Jovanovich College |
| Pub date: | 02 Jan 1984 |
| DEWEY: | 659.2 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 550 |
| Weight: | 1053g |
| Height: | 238mm |
| Width: | 195mm |
| Spine width: | 19mm |
