Publisher's Synopsis
Organizations are people. Their actions are influenced by what is perceived, what is believed to be true and what is thought to bring about desired outcomes.;By bringing a cognitive perspective to bear on the specific concerns of strategic management, this book analyzes and documents a number of procedures for mapping the mental representations of decision makers. It focuses on the concerns of individual managers and the commonalities among groups of managers, showing how mapping methods can be used to illustrate and evaluate management thought.
