Publisher's Synopsis
This annual reference enables the reader to identify market leaders and worldwide industry trends. It presents comparative business statistics, and offers an immediate overview of the marketplace. Each entry includes: a descriptive title; data and market description, and often remarks on the history, scope and other characteristics of the study; and a list of producers/products along with their market share. This guide is intended to be of use when planning business strategies, analyzing prospective markets, plotting product growth, assessing market potential, forecasting trends or developing new product strategies. An arrangement by four digit SIC code helps business decision makers and researchers access needed data from the text's 2000 entries.
