Hardback (03 Oct 2006)
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A guide for executives who want to understand the crucial connection between marketing and bottom-line results. It shows how marketing works within an organization - and how marketers can better interact with other prime movers in their companies.
| ISBN: | 9780471744955 |
| Publisher: | Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 03 Oct 2006 |
| DEWEY: | 658.8 |
| DEWEY edition: | 22 |
| Number of pages: | 270 |
| Weight: | 482g |
| Height: | 165mm |
| Width: | 237mm |
| Spine width: | 26mm |
