Hardback (07 Mar 1990)
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An introduction to the theory and practice of marketing in the hospitality industry, which uses case studies taken from the hospitality industry to describe operating-unit level concerns. The purpose of the text is to provide students of catering and marketing with an action-based marketing plan.
| ISBN: | 9780471638469 |
| Publisher: | Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 07 Mar 1990 |
| DEWEY: | 647.940688 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 434 |
| Weight: | 992g |
| Height: | 90mm |
| Width: | 35mm |
| Spine width: | 27mm |
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