Publisher's Synopsis
Marketing Methods And Salesmanship: Modern Business is a book that was published in 1914, written by Ralph Starr Butler. The book is a comprehensive guide to marketing and salesmanship, focusing on the techniques and methods used in modern business. It covers a wide range of topics, including advertising, sales, consumer psychology, market research, and product development. The book is divided into three main sections. The first section focuses on the principles of marketing and salesmanship, including the importance of understanding consumer behavior and the psychology of sales. The second section covers the various methods of marketing, including advertising, direct mail, and personal selling. The third section focuses on the practical aspects of marketing, such as market research and product development.Throughout the book, Butler provides numerous examples and case studies to illustrate his points. He also includes practical advice and tips for those looking to improve their marketing and sales skills. Overall, Marketing Methods And Salesmanship: Modern Business is a valuable resource for anyone interested in marketing and sales. Despite its age, many of the principles and techniques discussed in the book are still relevant today.Contains Marketing Methods, Selling, And Sales Management.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
