Hardback (31 Mar 1991)
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A practical guide to developing a marketing plan, emphasizing tools and techniques rather than theory. All aspects of major marketing planning topics are discussed, including situation analysis, objectives, strategy, and control. To help apply the principles learned, worksheets follow each chapter a
| ISBN: | 9781560240839 |
| Publisher: | Haworth Press Inc.,U.S. |
| Imprint: | Haworth Press Inc.,U.S. |
| Pub date: | 31 Mar 1991 |
| Language: | English |
| Number of pages: | 289 |
| Weight: | -1g |
| Height: | 230mm |
| Width: | 152mm |
| Spine width: | 31mm |
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Paperback
Published 18 Jun 2020
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