Publisher's Synopsis
In this text, the process of marketing planning - from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets - is fully explained.
Marketing Plans How to Prepare Them, How to Use Them
7th Edition
Paperback (18 Feb 2011)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780470669976 |
| Publisher: | Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 18 Feb 2011 |
| Edition: | 7th Edition |
| DEWEY: | 658.802 |
| DEWEY edition: | 22 |
| Number of pages: | 573 |
| Weight: | 1416g |
| Height: | 243mm |
| Width: | 191mm |
| Spine width: | 29mm |
