Twelfth edition
Paperback (26 Jan 2016)
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Marketing Research prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications––all in a macro–micro framework to help students understand the big picture.
| ISBN: | 9781118977927 |
| Publisher: | John Wiley & Sons, Inc. |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 26 Jan 2016 |
| Edition: | Twelfth edition |
| DEWEY: | 658.83 |
| DEWEY edition: | 23 |
| Number of pages: | 760 |
| Weight: | 666g |
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