Publisher's Synopsis
This book takes an application-oriented approach and provides a balance between primary and secondary information and the techniques and methods that underpin these two types of data.
Marketing Research Within a Changing Information Environment
2nd Edition
Paperback (01 May 2002)
Not available for sale
Includes delivery to the United States
Out of stock
Check stock
Book information
| ISBN: | 9780071195447 |
| Publisher: | McGraw-Hill/Irwin |
| Imprint: | McGraw-Hill/Irwin |
| Pub date: | 01 May 2002 |
| Edition: | 2nd Edition |
| DEWEY: | 658.83 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 720 |
| Weight: | 1550g |
| Height: | 230mm |
| Width: | 208mm |
