Publisher's Synopsis
This work offers a balance between primary and secondary market research information. It contains coverage of the critical information research tools and skills needed by marketing researchers and business decision-makers.
Marketing Research A Practical Approach for the New Millennium
International Edition
Paperback (29 Feb 2000)
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Book information
| ISBN: | 9780071164764 |
| Publisher: | McGraw-Hill Education (ISE Editions) |
| Imprint: | McGraw-Hill Education (ISE Editions) |
| Pub date: | 29 Feb 2000 |
| Edition: | International Edition |
| DEWEY: | 658.83 |
| Number of pages: | 704 |
| Weight: | 1510g |
| Height: | 230mm |
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