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Marketing Strategies and Distribution Channels for Foreign Companies in Japan

Marketing Strategies and Distribution Channels for Foreign Companies in Japan

Hardback (05 Jul 2019)

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Publisher's Synopsis

This book gives an account of concrete market situations and describes marketing strategies and distribution channels of German manufacturing firms, German and foreign trading firms and Japanese partner firms on the Japanese market in important product areas.

About the Publisher

Routledge

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN: 9780367013493
Publisher: Taylor & Francis
Imprint: Routledge
Pub date:
DEWEY: 658.84
DEWEY edition: 23
Language: English
Number of pages: 312
Weight: 734g
Height: 222mm
Width: 152mm

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