Publisher's Synopsis
Covering topics such as e-commerce, IMC, direct marketing, relationship marketing, and competitive intelligence, this text features marketing trends and issues along with a cross-functionality focus.
Marketing Creating and Keeping Customers in an E-Commerce World
Edition 7
Hardback (30 Sep 2000)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780324072693 |
| Publisher: | South-Western |
| Imprint: | South-Western |
| Pub date: | 30 Sep 2000 |
| Edition: | Edition 7 |
| DEWEY: | 658.8 |
| DEWEY edition: | 21 |
| Number of pages: | 689 |
| Weight: | 1783g |
| Height: | 279mm |
| Width: | 216mm |
