Publisher's Synopsis
Covering topics such as e-commerce, IMC, direct marketing, relationship marketing, and competitive intelligence, this text features marketing trends and issues along with a cross-functionality focus.
Marketing Creating and Keeping Customers in an E-Commerce World
7th Edition
Book (08 Nov 2011)
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Includes delivery to the United States
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Book information
| ISBN: | 9780324112870 |
| Publisher: | South-Western |
| Imprint: | South-Western |
| Pub date: | 08 Nov 2011 |
| Edition: | 7th Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 23 |
| Number of pages: | 689 |
| Weight: | 1796g |
| Height: | 285mm |
| Width: | 228mm |
| Spine width: | 30mm |
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